How Companies can stay Secure while using Omni-Channel

The importance of keeping customer data safe is something all companies have worried about, and with some businesses suffering data breaches, it can be difficult to implement platforms such as omni-channel. The way omni-channel helps businesses and consumers to access multiple devices and channels can also raise security questions that you will need to answer. How can you maintain the security of your data while still offering a full omni-channel experience to your customers?

Difference between Multi-channel and Omni-channel.

Strategy

In order to maintain the security of your customer’s data, you need to have strategies in place that have been tailored to each of the channels you are using. The issues surrounding Android security are different from those of PC’s, so you have to have separate guidance for each.

Trying to supplement traditional credit data with other information from social media profiles and device IP’s can help to strengthen the identity verification. This is especially true if the user has profiles on multiple social media sites such as Facebook and Twitter. Utilizing this data is the key to providing better authentication.

Balancing Act

Companies want their customers to have as open and cohesive experience as they can, but this type of freedom can cause security issues. Knowing how to gauge such problems while keeping the openness is a delicate balancing act.

For organizations running SAP, companies such as www.weaveability.com can assist with the whole omni-channel experience and can help to make a secure environment. However, there are is still the need to monitor and anticipate any potential issues as they arise.

Authentication

One of the key ways to maintain security is through authentication. This can be a problematic area and has led to serious issues for companies in the past. The strength of the authentication and how that is transferred to the other channels is important to the security of the system and the customer data.

Maintenance of the authentication is vital to making sure there are no weaknesses in the system. Anticipating threats and having effective countermeasures will also go some way to keeping your data secure.

Keeping up to date

While data is what you are trying to protect, it is also what you need to keep yourself and your workers up to speed. You need to be aware of new security issues and other trends in order to amend your strategy if needed.

With technology changing all the time, there are always new devices and new ways to access their data. By staying on top of these new vulnerabilities, you can manage your security better and hopefully keep your customer’s data secure.

Online security is a very difficult thing to achieve and maintain. You want your customers to have a smooth and effortless experience with your brand, but you also need to maintain trust and security. A breach can erode public confidence in brands, sometimes permanently, so you need to think about how to use omni-channel in a way that can work for your company and your customers.

Image Credit: Shutterstock/PhotonPhoto


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Uzair Amir

I am an Electronic Engineer, an Android Game Developer and a Tech writer. I am into music, snooker and my life motto is ‘Do my best, so that I can’t blame myself for anything.’