The Most In-Demand Freelance Skills for 2023

The post-COVID era provides a unique opportunity for skilled individuals to take advantage of the growing freelancing economy. Here is a comprehensive list of the most in-demand freelance skills for 2023.

The freelance economy is booming, and with it, the demand for certain skills. In 2023, some of the most in-demand freelance skills will be in the areas of technology, marketing, customer service & admin support, accounting & consulting, and design & creative, etc.

According to a report by the American freelancing platform Upwork, the global freelance market size was valued at USD 4.39 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 16.5% from 2023 to 2030.

Keeping this lucrative industry/economy in mind, earlier this year, Upwork also released a comprehensive list of the most in-demand freelance skills for 2023. Let’s dive into the world of freelancing to assist you in selecting and kickstarting your freelancing career.


The technology sector is always evolving, and businesses are constantly looking for skilled freelancers to help them stay ahead of the curve. Some of the most in-demand tech skills in 2023 include:

  • Full stack development: This is a broad skill set that encompasses everything from front-end development to back-end development. Full-stack developers are in high demand for their ability to create and maintain websites and web applications.
  • Front-end development: This is the process of creating the user interface for websites and web applications. Front-end developers use HTML, CSS, and JavaScript to create websites that are both visually appealing and functional.
  • Back-end development: This is the process of creating the server-side logic for websites and web applications. Back-end developers use programming languages like Java, Python, and PHP to create websites that are both efficient and secure.
  • Mobile app development: This is the process of creating mobile apps for smartphones and tablets. Mobile app developers use programming languages like Java, Swift, and Kotlin to create apps that are both engaging and user-friendly.
  • Web design: This is the process of creating the visual design for websites. Web designers use tools like Photoshop, Illustrator, and Sketch to create websites that are both aesthetically pleasing and functional.
  • Ecommerce website development: This is the process of creating websites that allow businesses to sell products online. Ecommerce website developers use a variety of skills, including front-end development, back-end development, and web design.
  • UX/UI Design: This is the process of improving user satisfaction by creating intuitive and visually appealing interfaces through User Experience (UX) research, wireframing, and User Interface (UI) design.
  • CMS Development: This is the process of developing and customizing software applications that allow users to easily manage digital content on websites without requiring coding knowledge.
  • Manual Testing: This is the process of manually executing test cases to identify software bugs, inconsistencies, and functional issues to ensure software quality.
  • Scripting & Automation: This is the process of writing scripts or code to automate tasks and processes, increasing efficiency and reducing human effort in various areas, such as software testing and system administration.


The marketing landscape is constantly changing, and businesses need to be able to adapt in order to stay ahead of the competition. Some of the most in-demand marketing skills in 2023 include:

  • SEO: This is the process of optimizing websites for search engines. SEO experts help businesses improve their search engine rankings so that their websites are more visible to potential customers.
  • Social media marketing: This is the process of using social media platforms to promote businesses and products. Social media marketers help businesses create and manage social media campaigns that reach their target audience.
  • Other digital marketing: This includes a variety of marketing activities that take place online, such as email marketing, pay-per-click advertising, and content marketing.
  • Lead generation: This is the process of attracting potential customers to a business. Lead-generation experts help businesses create and execute lead-generation campaigns that generate high-quality leads.
  • Sales & business development: This is the process of selling products or services to businesses. Sales and business development professionals help businesses identify potential customers, qualify leads, and close deals.
  • Telemarketing: This is the process of making phone calls to potential customers in order to sell products or services. Telemarketing professionals help businesses reach a large number of potential customers in a short amount of time.
  • Search Engine Marketing: This is the process of utilizing paid advertising and optimization techniques to increase a website’s visibility in search engine results, driving targeted traffic and potential customers.
  • Email Marketing: This is the process of sending targeted emails to a list of subscribers or customers to promote products, and services, or engage with the audience, often used for building brand loyalty and driving conversions.
  • Marketing Strategy: This is the process of developing a comprehensive plan that outlines marketing objectives, target audience, positioning, and tactics to achieve business goals effectively.
  • Marketing Automation: This is the process of employing software and tools to automate repetitive marketing tasks, such as email campaigns, social media posting, lead nurturing, streamlining processes and improving efficiency.

Customer Service & Admin Support

Customer service and admin support are essential for businesses of all sizes. Some of the most in-demand customer service & admin support skills in 2023 include:

  • Email, phone & chat support: This is the process of providing customer support via email, phone, or live chat. Customer support professionals help businesses resolve customer issues in a timely and efficient manner.
  • General virtual assistance: This is the process of providing administrative, technical, or creative assistance to clients remotely. Virtual assistants help businesses with a variety of tasks, such as scheduling appointments, managing email, and creating content.
  • Data entry: This is the process of entering data into computer systems. Data entry professionals help businesses with a variety of tasks, such as entering customer information, product data, or financial data.
  • Digital project management: This is the process of managing digital projects from start to finish. Digital project managers help businesses ensure that projects are completed on time, within budget, and to the required quality standards.
  • General research services: This is the process of conducting research on a variety of topics. General research professionals help businesses gather information about their industry, competitors, and target market.
  • Tech support: This is the process of providing technical support to businesses and individuals. Tech support professionals help businesses troubleshoot computer problems, install software, and set up new hardware.
  • Dropshipping & order processing: This is the process of fulfilling orders for businesses that sell products.
  • Community Management: This is the process of engaging with an online community or audience, fostering meaningful interactions, and building relationships to grow and maintain a positive brand image.
  • Market Research: This is the process of collecting and analyzing data to gain insights into market trends, customer preferences, and competitor strategies, helping businesses make informed decisions.
  • Transcription: This is the process of converting audio or video content into written text, ensuring accurate and clear representation of the spoken words, often used for creating subtitles, transcripts, or documentation.

Accounting & Consulting

  • Accounting: This is the process of recording, analyzing, and reporting financial transactions, ensuring accuracy and compliance with accounting principles and regulations.
  • Recruiting & Talent Sourcing: This is the process of identifying and attracting suitable candidates for job openings, sourcing talent through various channels, and conducting interviews and assessments.
  • Bookkeeping: This is the process of maintaining accurate and up-to-date financial records, including tracking income, expenses, and transactions, often part of the accounting process.
  • Financial Analysis & Modeling: This is the process of analyzing financial data to assess the performance and health of a company, and using mathematical models to forecast future financial outcomes.
  • Management Consulting: This is the process of providing expert advice and guidance to businesses on improving efficiency, solving problems, and implementing strategies to achieve organizational goals.
  • Instructional Design: This is the process of developing effective and engaging learning materials and courses, often in digital formats, to facilitate knowledge transfer and skill development.
  • Human Resources & HR Administrator: This is the process of managing various HR functions, including recruitment, onboarding, employee relations, payroll, benefits administration, and policy implementation.
  • Business Analysis & Strategy: This is the process of evaluating business processes, identifying opportunities for improvement, and developing strategic plans to drive growth and enhance performance.
  • Tax Preparation: This is the process of preparing and filing tax returns for individuals or businesses, ensuring compliance with tax laws and regulations.
  • Financial Management/CFO: This is the process of overseeing financial operations, budgeting, financial planning, and providing strategic financial advice to help businesses achieve financial goals.

Design & Creativity

  • Graphic Design: This is the process of creating visual content and graphics for various purposes, such as branding, marketing materials, websites, and social media.
  • Video Editing: This is the process of manipulating and arranging video footage, adding special effects, transitions, and audio to create a polished final product.
  • Illustration: This is the process of producing visual representations or drawings for books, magazines, advertisements, and digital media.
  • 3D Animation: This is the process of creating animated content using three-dimensional computer-generated models and environments.
  • Presentation Design: This is the process of designing visually appealing and engaging presentations, often using software like PowerPoint or Keynote.
  • Image Editing: This is the process of manipulating and enhancing images using software like Photoshop to improve quality, remove flaws, and add creative effects.
  • Cartoons & Comics: This is the process of creating humorous or storytelling illustrations, often in a sequential format for comic strips or graphic novels.
  • Product & Industrial Design: This is the process of developing and designing consumer products or industrial equipment, considering functionality, aesthetics, and usability.
  • 2D Animation: This is the process of creating animated content using two-dimensional artwork and techniques, often used in cartoons, explainer videos, and advertisements.
  • Video Production: This is the process of managing the entire video creation process, from conceptualization to shooting, editing, and final delivery.

These were the most in-demand freelance skills of 2023 according to Upwork. If you excel in any of the aforementioned skills, it is highly recommended to pursue a career in freelancing, especially as we move into the post-COVID era where traditional offices are gradually becoming a thing of the past in many countries.

Embracing freelancing allows you to leverage your talents, work independently, and adapt to the changing landscape of remote work, opening up endless possibilities for personal and professional growth.

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