Using GenAI in Your Business? Here Is What You Need To Know

Using GenAI in Your Business? Here Is What You Need To Know

Generative AI is a technology that is still receiving a lot of attention from individuals and businesses to date. At the peak of the attention to generative AI, everyone on the internet knew about ChatGPT and how OpenAI was the company behind it. Even more impressive was when their users grew to a whopping 100 million within a few months. But ChatGPT isn’t the only generative AI solution. 

Recently, many businesses have been integrating generative AI into their operations to improve their functionality. However, learning how it benefits a business and some of its challenges before using generative is vital. Brace yourself, as this article will provide deep insights into how generative AI works and how beneficial it is to a business. 

What is Generative AI (GenAI)?

Generative AI (GenAI ) and enterprise browser security solutions are some of the new technologies organizations are using to improve their business. Generative AI is an innovative technology powered by artificial intelligence that can automatically create high-quality texts, images, videos, and other forms of content. In other words, it is a type of artificial intelligence that uses machine language to take in users’ input and create an output based on the user’s suggestions. 

Generative AI is created by programmers and data scientists, who provide training on how to create different media formats from user input. Furthermore, these scientists feed this AI model with data to identify trends and act on them based on user input. While there’s been a massive buzz about this type of technology for the past months, it has been around for the longest time. 

Generative AI technology has been around since the 1960s, with the creation of the first generative AI chatbot, Eliza. However, recent improvements, such as the introduction of generative adversarial networks in 2014 and Google releasing its Transformers paper in 2018, kicked off the frenzy around GenAI. This type of technology could also create convincing media formats such as text, images, audio, and the rest. 

The Use Cases of Generative AI 

  • Virtual Assistants Such as Chatbots 

Virtual assistants such as Siri and Google Assistant function using generative AI models. There are layers of generative AI technology within these assistants to take in voice or text inputs from users and respond in kind. The most common among businesses are using chatbots to provide customer service and help customers. These chatbots have already been fed large language models (LLMs) to help them provide customers with text-based answers. 

  • Image Generation 

The creation of images with generative AI has grown to become a major use case of this technology. Nowadays, one doesn’t really need a photo shoot to create images of countries you haven’t been to. It is also great with image manipulation, as one can easily create pictures of creatures in different situations. For instance, one can use generative AI to create images of lions in military attire. 

  • Text and Video Content Creation 

The use case of generative AI didn’t end with images. This type of technology also has some incredible use cases in creating text-based content, such as blog posts and videos. 

Benefits Of Generative AI to Businesses 

Using web security solutions like LayerX isn’t the only technology that offers expansive benefits to businesses. Using generative AI provides several advantages that a company shouldn’t ignore. 

  • Providing An Edge Over Competitors 

Especially for small businesses, using generative AI can provide a much-needed edge against competitors. For instance, assuming an organization is using generative AI in the form of chatbots, they are more likely to provide better customer service and support. 

  • Increases Productivity Among Workers 

Generative AI can significantly improve productivity among employees by reducing the amount of tasks they do. In most cases, these employees will only be required to monitor the GenAI technology and ensure it keeps to the instructions. 

For instance, a business can quickly deploy generative AI to create email and blog post images, summarize long-form content, and even help write codes. Another benefit of this technology for business is that it is beneficial in creating and deciphering complex analyses. 

  • Reduction in Operational Costs 

One of the major benefits of generative AI is how it helps a business to eliminate some operational costs. Since this technology handles many tasks, it reduces the need to employ more labor for specific tasks. For instance, when it comes to functions like data entry, image creation, and even email writing, many generative AI tools can handle them effectively. 

  • Enhance Customer Service For a Business

As mentioned above, one of the use cases of generative AI is that it helps create chatbots and virtual assistants for customer communication. The implication of this is that it helps to improve customer service, as there’s an improved response rate from chatbots. 

With natural language processing (NLP), a chatbot can learn some of the features your company’s products or services offer and the problems customers might face from using such products. It then provides a helpful answer whenever customers make an input regarding these products and services.

Limitations of Generative AI 

Like many other technologies, generative AI solutions have limitations, and they are:

  • Security Concerns 

While generative AI provides different avenues for helping a business, it can also create security vulnerabilities. Especially for businesses, generative AI, such as chatbots and other virtual assistants, have access to certain data about the company. 

Cyber attackers accessing and exploiting this data could lead to further corruption of other data. Using web security solutions like LayerX will always provide full-fledged security against browser security vulnerabilities. 

  • Human Bias 

Despite being an artificial intelligence, generative AI still depends on the data humans feed them to operate. So, assuming the human feeding them with the data they work with is biased, they (GenAI) become biased too. For instance, there are many times when generative AI solutions have human biases in their answers about religion and race. 

Wrapping Up 

Generative AI is a new technology model that can help create text-based content, images, audio, and videos with user input. Many businesses are now integrating this type of technology into their daily operations. 

Some benefits businesses can gain from using this type of technology are increased productivity, reduced operational costs, and many others. On the other hand, some of the downsides are human biases, and it can be susceptible to cyber attacks

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